Recent articles on the Film Data Blog

Each week I look at a different topic around the film industry, focusing on the data and statistics which reveal what's going on.

In-flight movies: What Air Canada and Virgin Atlantic show

An often-forgotten window of release is the ‘Airline’ slot, where movies play on in-flight entertainment systems soon after their initial theatrical release.  

This is an area I’ve long wanted to study, but finding the raw data has proven tricky.  However, over the past few months, I have been doing my best to collect copies of in-flight movie guides (physical and digital) and I think I now have a large enough collection for two airlines (Air Canada and Virgin Atlantic) to be able to share the findings.

I should note that this is not designed as a heads-up battle between these airlines.  I would like to have included other carriers but these are the only two for which I have a complete …

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How much of the UK film economy comes from abroad?

As we’ve previously discussed, the UK film economy is currently in bullish form.  One of the major reasons is the high levels of ‘Inward Investment’  i.e. films from other countries which are choosing to shoot in the UK.  

A few people have asked me to give an idea of just how much of the UK film economy comes from abroad.

How much of the UK film economy comes from aboard?

Productions funded by non-British sources have been growing significantly over the past decade. In 2016 they accounted for 85% of the money spent on film production in the UK, up from 67% in 2006.  This is thanks to the recent trend of the UK housing some of the world’s biggest films, such as all …

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How many editors does it take to edit a movie?

Recently, I’ve been covering topics that could be described as ‘inside baseball’, eg they are very technical or mainly for people deep within the film industry.  I don’t intend to stop doing this, but I also want to address questions I get from film fans and people who are just curious about how the industry works.  

Today’s question is just such a question.  Kevin emailed to ask:

I just re-watched Avatar and noticed that the film had three editors.  Is that normal?

I can’t answer about what’s normal (very little of what we do in the film industry can be described as normal!) but I can look at what’s typical.

How many editors typically edit a movie?

I built a dataset of all movies that …

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The cost of movie Prints and Advertising

Last week’s piece on the division of box office cinema has sparked a number of follow-up questions.  I will try to tackle the key questions in the coming weeks.  

First up – a number of filmmakers made the claim that distributors inflate the true cost of distributing a movie, in order to keep more of the income.   

It’s worth starting with a general note that I see no evidence of wide-spread false accounting. That’s not to say that there aren’t any instances of false cost inflation, but that the heart of this claim is a scepticism that it isn’t as expensive to put a movie into cinemas as distributors claim.  So today I will quickly run through the types of costs involved in …

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