I use data to uncover insights and stories, mostly in film and the third sector.
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Strategic Storytelling
Utilising the power of narrative to drive projects and create compelling content.
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Online Education
Delivering film-related courses and resources to a global online audience.
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Film Schools
Contributing to the development of future filmmakers in film schools worldwide.
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Artificial Intelligence
Identifying new opportunities and applications of artificial intelligence in the creative process.
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Equality & Representation
Advocating for equal opportunities and representation in the film industry.
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Film Industry Analysis
Providing analysis and insights on trends and patterns in the film industry.
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The horror report
The most comprehensive case study of the horror genre ever
The horror genre dissected, analysed and laid bare.
Using data on every horror film ever made, a data-driven dive into everything from development, production and distribution to recoupment and profitability.
Check out my reports
The Horror Report
The most comprehensive case study of the horror genre ever. The horror genre dissected, analysed and laid bare. Using data on every horror film ever made, a data-driven dive into everything from development, production and distribution to recoupment and profitability.
Regaining Young Audiences
A survey of 1,000 11-to-15-year-olds in the UK, looking at their attitudes and interactions with cinema-going. Supported by Into Film.
Literature Review of Young Cinema Audiences
A literature review of 47 existing studies into young audiences, summarising and collating the key findings. Supported by Into Film.
Judging Screenplays By Their Coverage
An analysis of 12,000+ unproduced feature film screenplays and the scores they received, revealing what professional script readers think makes a good screenplay. In partnership with Screencraft.
