Recent articles on the Film Data Blog

Each week I look at a different film industry topic, focusing on the data and statistics to reveal what's really going on.

What percentage of independent films are profitable?

The profitability of independent films is a complicated topic for a whole variety of reasons.

The indie film sector is:

  • Decentralised. It relies on a constantly shifting chain of third parties across the world, with no requirement to report to a centralised body, no third party verification and lacks even agreed reporting standards.
  • Opaque. Some revenue streams withhold all data (such as VOD subscription platforms like Netflix and Amazon) while even the most transparent streams come with levels of uncertainty (i.e. theatrical gross is clear but the costs it took to earn that gross is not).  But it’s not just the sources of income; distributors, sales agents and producers keep their figures extremely close to their chest, often not even sharing full data with those …
Read full article

Do you need a famous actor to get your film into cinemas?

A common belief among sales and distribution professionals is that “names sell”.  As in, films starring famous actors (“names”) are more marketable than films without any famous names. But how true is this?

Bruce Nash and I teamed up to find out in the latest of our research projects for the American Film Market.

Studying all US-produced movies shot in 2017 we looked to see if having a well-known actor in a leading role helped get a film into cinemas. We focused on films made in 2017 to ensure that they have had time to either find a theatrical release or not. For example, a few of the films shot in 2017 have only recently been released, up to two and a …

Read full article

What kinds of movies did Distribber attract?

As many of you may have heard last week, film aggregator Distribber looks close to collapse. Their office has been closed, staff laid off, senior figures have departed and filmmakers owed money can’t even get a reply to their questions.

I’ve had a number of questions from readers and industry commentators concerning the data behind Distribber. I have no special access to Distribber data and don’t think it’s my place to offer any kind of opinion on the process. But there is one thing I can do to aid the debate – look at the kinds of films handled by Distribber.

First, let’s backtrack and briefly look at who Distribber were/are and the function aggregators serve for independent filmmakers.

What is an aggregator?

In …

Read full article

Are movies getting longer?

It: Chapter Two is an unusual horror film because it’s almost three hours long.  This means it is longer than 99.78% of all horror films made over the past twenty years.

Earlier in the year Avengers: Endgame was one minute over the three-hour barrier and Martine Scorsese’s up-coming epic The Irishman is expected to be three and a half hours long (longer even than the Godfather: Part Two).

Is this reflecting a wider trend or are these films just a few headline-grabbing examples?

I thought I would investigate.

We’ll start will all movies made around the world over the past twenty years, and then zero in on the trends under the surface.

The average running time of all movies produced worldwide

Average running times fell during …

Read full article