Crowdfunding provides filmmakers with a much better form of financing than investment or loans.  There’s nothing to repay, no one controls the creative process and you own 100% of your film. However, some people question how sustainable crowdfunding is as a repeating funding source. Can you really go back and raise more money on Kickstarter for a second film?

Today’s research was sparked by a reader question. James Heath emailed to ask “Do you happen to know many campaign owners who have gone from running smaller Kickstarter campaigns to returning later to do larger ones?”

In order to work this out, we need a lot of data. Fortunately, last year I performed an extensive study of all Kickstarter film projects which had run since …

In the second of four articles we wrote for the American Film Market, Bruce Nash and I looked at the relative popularity of genres around the world.

We studied the territorial breakdown of theatrical box office grosses for 3,368 films covered by The Numbers’ international box office tracking. This covers most films released since the beginning of 2015, with some data going back to 2012. We developed a formula for assessing the relative strength or weakness of each genre within a territory when compared to that genre’s global performance (more details at the end of the article).

In the charts below, zero indicates the global average performance, so a positive score indicates that the genre in question performs disproportionality well in that territory.

We …