Recent articles on the Film Data Blog

Each week I look at a different topic around the film industry, focusing on the data and statistics which reveal what's going on.

How far in advance are film trailers released?

Last week, I took a look at the length of film trailers.  I found that the average trailer runs for 114 seconds, and the longest trailers belong to documentaries and historical films. As I was conducting that research, another question occurred to me – how early are trailers released?  

I still remember as a teenager watching the super-early teaser trailer for what would become the 1998 version of Godzilla.  The teaser trailer had a production budget of $600k and featured no footage from the final movie, due to the fact that it was completed before the main movie had even been shot!  This is a rarity but teaser trailers still abound.

Using data from my previous trailer database and publically available …

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How long is the average movie trailer?

I’ll admit it – I’m not a fan of movie trailers.  It feels like their two purposes are to spoil the best bits of a movie and to frustrate the audience by pointing out how long we have to wait before we can see the whole movie.  Imagine if the free samples in a supermarket were followed by a two-month gap before the product was available for purchase. 

Nonetheless, they’re here to stay.  And despite their significance in the film industry, they’re a topic I am yet to cover on this blog.  

To cover up this glaring omission, I have conducted two research projects – the first is below, looking at the length of trailers, and next week I will address …

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Patterns among the most profitable movies budgeted $20m to $50m

Last year, I conducted a series of research projects with Bruce Nash of The Numbers, on behalf of the American Film Market.  Our findings were received well and so in the true spirit of the film industry, the AFM have commissioned some sequels and spin-offs! 

In one of the articles, we took a look at what it takes for a low-budget film to become a breakout hit, and discovered that the most successful movies came from a small number of specific genres. Twelve months on, we thought it would be interesting to take a look at films at the top end of the “independent” budget range and see if these hits also share some of the same DNA.

To do this, we compiled …

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How many shots are in the average movie?

Last week, I experienced the latest Transformers movie.  The constant fast-paced action and frenetic editing got me thinking just how many shots were in that movie.  

Sadly, I lost count during the screening but afterwards, I resolved to look into the broader question: How many shots are in the average movie?

How many shots are in the average movie?

Let’s start by directly answering the question which started this research.  Across all the movies I could find data for (released 1997 to 2016), the average number of shots in a movie is 1,045.  But I’m sure regular readers know that I’m not going to end the article purely because I’ve answered the original question!

Unsurprisingly, there are huge variations between movies.  Russian Ark …

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