Last year, I used a variety of data-led indicators to assess the claim that Die Hard is a Christmas movie.
If you don’t want any spoilers as to the result, stop reading this now and head on over to that article.
I used three categories of indicators through which a movie’s “Christmasness” could be judged – artistic, commercial and cultural. The first considers what’s in the movie, the second how it’s sold and the third how it’s perceived.
As time moves on, it’s the final of those three which becomes most crucial. The artistic nature of the film remains static (well, unless George Lucas gets to it) and the commercial lens is not very reliable, given movie marketers’ penchant for pushing literally anything …