The marketing of movies is a fascinating topic. There is an inherent contradiction, because it is both very visible and highly opaque at the same time.
We see movie marketing every day on almost all possible platforms and yet filmmakers struggle to learn about the economics of how it works.
To help with this, I am going to take a look at how money is spent to market movies in the UK. This article is based on professional industry estimates of marketing spend for 1,288 movies released over the past decade (more info in the Notes section at the end).How are movies promoted?
According to Nielsen Media Research, £229.5 million was spent advertising movies to the British public in 2017.
The spend is broken …