Recent articles on the Film Data Blog

Each week I look at a different film industry topic, focusing on the data and statistics to reveal what's really going on.

How do movie genre tastes change with age?

Today’s article is a response to a comment posted on an article I wrote last year entitled What films are older cinemagoers watching?  Jonathan asked which movies audiences aged 18-24 years old, 25-34 years old and 35-44 years old watch.

By combing UK box office receipts and cinema exit polls, we can get a sense of how movie tastes differ by age. There are some notes at the bottom of this article which are worth reading if you want to know more about the data.

Let’s start with the big picture…

Who goes to the cinema?

The original article focused on what movies the oldest segment of the UK cinema-going audience chooses to watch.  For slightly myopic reasons, the film industry’s demographic banding has historically labelled everybody older than …

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A dive into the data behind film crowdfunding rewards

This week, I’m celebrating the launch of my new book ‘How To Crowdfund Your Film‘.  It’s published by Creative Essentials in physical and Kindle editions.

To coincide with the launch, I thought I would tackle a related question from a reader who got in touch to ask about the rewards offered on crowdfunding sites.  In the past, I have looked at the number of rewards offered but this reader was specifically asking about the success of different types of rewards.  i.e. not what filmmakers want to offer but rather what backers want to accept.

So I gathered data on rewards for all Kickstarter film projects launched between April 2009 and May 2018 – that’s 466,998 rewards in total – and set to work.

A quick primer on crowdfunding

Let’s start with a …

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Advice for filmmakers trying to navigate the film industry

This blog is my 250th article and it’s also my five-year blogiversary (I know that’s not a real word but I felt the made-up occasion needed a made-up word).

Over the past five years, I have published research on every single sector within the film industry, from directing to diversity, funding to festivals, actors to awards, stunts to producers.

Almost all of my work follows the same pattern: I take a simple question, build up a dataset, analyse it and then explain my findings with a whole host of charts and graphs.  This format allows me to tackle most of the questions I get from my readers.

However, there is one request which comes up all the time and which I have not yet …

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Gender diversity among film professionals working in sales and distribution

Between filmmakers and film audiences lie a complex network of middlemen, distributors and sub-distributors.  They play a vital role in the film value chain, ensuring that films are available all over the world in all manner of formats to all types of audiences.

This side of the industry is less visible than most other aspects, for a number of reasons.  Firstly, they don’t interact directly with the public the way cinemas do.  Secondly, their work is not visually interesting.  Film fans enjoy behind-the-scenes footage from movie shoots but I doubt behind the scenes of a negotiating re-licensing deal would have the same appeal.  Finally, it’s a fairly small sector with a relatively low number of people working in it (certainly compared to …

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