Using data to reveal how the film industry actually works

The horror report

The most comprehensive case study of the horror genre ever

The horror genre dissected, analysed​ and laid bare.
Using data on every horror film ever made, a data-driven dive into everything from development, production and distribution to recoupment and profitability.
Check out my reports

The Horror Report

The most comprehensive case study of the horror genre ever. The horror genre dissected, analysed​ and laid bare. Using data on every horror film ever made, a data-driven dive into everything from development, production and distribution to recoupment and profitability.

Regaining Young Audiences

A survey of 1,000 11-to-15-year-olds in the UK, looking at their attitudes and interactions with cinema-going. Supported by Into Film.

Literature Review of Young Cinema Audiences

A literature review of 47 existing studies into young audiences, summarising and collating the key findings. Supported by Into Film.

Judging Screenplays By Their Coverage

An analysis of 12,000+ unproduced feature film screenplays and the scores they received, revealing what professional script readers think makes a good screenplay. In partnership with Screencraft.
Stephen Follows