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March 9, 2014

How do film professionals pick their projects?

Film Industry Survey 2014This is the seventh of ten articles revealing the results of my survey of 1,235 film industry professionals. More details of the survey and my methodology can be found here and for any questions or clarification please contact me.

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Key Findings – Project selection

  • The quality of the script and the concept are the most important factors when deciding which projects to work on.
  • The strength of the cast matters less than the script, the concept, the talent of the director and the reputation of the producer.
  • The two least important factors were both based around data; namely performance of similar films and trends within the industry.

Scale used

Respondents were asked to rate each factor on a scale of 1 to 5, which was described as such…

  1. I don’t care
  2. Not very important
  3. Mildly important
  4. Very important
  5. Incredibly important

How do film professionals pick their next project?

The results indicate that the script and the idea are the most important factors. Possibly surprisingly, the cast are not one of the top factors. film professionals How important are the following elements in deciding which projects you work on

Breakdown by sector

How important are the following elements in deciding which projects you work on

Breakdown by budget level

How important are the following elements in deciding which projects you work on

About the survey of film professionals

The survey involved 1,235 film industry professionals, all of whom have attended at least one of the three major film markets (Cannes, Berlin or AFM) within the past five years.  I asked questions on a variety of hot topics including piracy, the appeal of 3D, gender, and how optimistic industry professionals are for 2014. More details of the survey and my methodology can be found here and for any  questions or clarification please contact me.

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4 Responses

  1. Richard Nunn March 9, 2014 at 9:28 am #

    There doesn’t appear to be a column for “it pays well”, which certainly comes into it. Lawrence Olivier in “Inchon” and George Clooney in “Batman and Robin” being cases in point.

  2. Stefan Speelburg March 12, 2014 at 9:15 pm #

    Aaaah, that special brand of Hollywood honesty.

    “I really only care about great concepts and scripts!” they claim, hand-on-heart.

    That’s why every movie Hollywood makes is a reimagining of a remake of a reboot of a prequel to a sequel of an earlier movie with a clichéd story and wretched script that has already been made 100 times before.

    L.O.L.

  3. Jia Salusha March 13, 2014 at 3:04 pm #

    You did a great job!

    It was really interesting for us to learn the results of a survey on a topical matter. You have questioned so many people, so there’s no doubt about the accuracy of the results. The data the graphs show really brings hope because it represents the best expectations.

    Unfortunately, the impression is that recently there are no truly good movie ideas brought to the big screen. That gave us an impulse to create our project:

    https://www.facebook.com/jia.salusha
    http://www.youtube.com/watch?v=AWq0dWI8-CY

    We would like to know what such a knowledgeable person as you think.

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  1. What Does The Film Industry REALLY Think? | Issues and Actions - March 10, 2014

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