Is horror the most profitable genre?

An analysis of a quarter-century of data shows horror’s consistent ability to turn a profit.

This article is part of my Horror Deep Dive series, where I explore the mechanics, trends, and hidden patterns of the horror genre. Whether you're a filmmaker, writer, or just a fan of fear, these deep dives unpack what makes horror tick—from box office successes to overlooked gems, from genre-defining tropes to surprising data trends.

For an even deeper…