The Cannes Film Festival and Market are just around the corner. It’s a mad mix of five-star movies, five-minute meetings and five-Euro bottles of water.
To help attendees get the most out of their trip, I have gone through my archives of Cannes research, and conducted some new research, to see what a data-led analysis can reveal.
I’ve boiled down the key points to just eight main takeaways, with links to explore each in more detail.1. The opening weekend is the time to be there
Over the years, I have conducted numerous studies into when people attend top film festivals and the opening weekend always comes out on top. This year that means the 18th and 19th of May.
In 2016, I interviewed 575 …