Film Data Blog

Each week I look at a different topic around the film industry, focusing on the data and statistics which reveal what's going on.

How many short films are made each year?

January 20, 2020 0 comments

Short films are a medium close to my heart.

They provide emerging filmmakers with an opportunity to practice their craft, explore their ideas, meet peers and showcase their abilities to audiences and the industry.  There’s nothing quite like watching a festival programme of shorts and being transported to a different vision of reality every ten minutes or so.

But they are poorly tracked by researchers and industry watchers.  The nature of short films makes them hard to quantify and there is rarely a commercial drive to invest the time needed to dig deeper.  To go a small way to redress this oversight, I have sought to get a sense of the scale of short filmmaking.

How many short films are made each year?

This …

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How often are women hired in key film departments?

December 14, 2019 0 comments

In the most recent issue of The Hollywood Reporter, they covered the efforts being made to increase the representation of women in below-the-line roles.

As part of this coverage, I was asked to crunch the data on the number of women working in specific film departments.

So I built a dataset of all feature films released in US cinemas over the past twenty years and sought to calculate the representation of women in below-the-line roles.  There is much more about my methodology in the Notes section at the end of this piece.

The big picture

Let’s start by looking at the big picture for films released in 2018 and then focus in on a few of the departments over time.

Of the fifteen departments I …

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How wide was the theatrical release of ‘The Irishman’?

December 9, 2019 6 comments

Martin Scorsese’s new film The Irishman has been ruffling feathers throughout the film industry.  Most notably for its unusual release pattern.

The film was funded by streaming giant Netflix, meaning that it was available on SVOD just 19 days after it first hit cinema screens.

This is a highly unusual ‘collapsing of the theatrical window’.  A film of this size and scope would be expected to have at least four months between first appearing on the big screen and then going into consumer homes (it’s three months in North America).

This has led the Big Three cinema chains in the UK, Vue, Odeon and Cineworld (which also owns Picturehouse), refusing to screen the film.  The Irishman opened on 8th November on the screens …

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After Die Hard, what’s the next most contentious “Christmas” movie?

December 2, 2019 5 comments

Last year, I used a variety of data-led indicators to assess the claim that Die Hard is a Christmas movie.

If you don’t want any spoilers as to the result, stop reading this now and head on over to that article.

I used three categories of indicators through which a movie’s “Christmasness” could be judged – artistic, commercial and cultural. The first considers what’s in the movie, the second how it’s sold and the third how it’s perceived.

As time moves on, it’s the final of those three which becomes most crucial.  The artistic nature of the film remains static (well, unless George Lucas gets to it) and the commercial lens is not very reliable, given movie marketers’ penchant for pushing literally anything …

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Which famous actors have a worse career than Al Pacino?

November 25, 2019 6 comments

In an interview last week, Al Pacino revealed that he enjoys starring in bad movies as he views it as a challenge to improve them to the point of mediocrity.

As Al put it…

Sometimes they offer you money to do something that’s not adequate. And you talk yourself into it. And somewhere within you, you know that this thing is gonna be a lemon. But then, when it comes full circle, and you see it, you say, “Oh, no. I’m gonna make this better.” And you spend a lot of time and you’re doing all these things, and you say, “If I can just get this to be a mediocre film,” and you get excited by that. It’s an impulse that …

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Can the film industry halt the decline of young audiences in cinemas?

November 18, 2019 17 comments

Industry watchers (and regular readers) will know that there is an increasing concern in the film business about the declining cinema attendance among young people.  Teenagers and young adults have always formed the biggest group of cinema attendees and yet we have seen a decline in many countries in the current decade.

Last week, I ran a symposium for senior industry figures in UK cinema, supported by Into Film.  In attendance were representatives from the biggest cinema chains, distributors, public bodies, industry bodies and some big names from film production.  The event was a private forum for executives to share their experiences, ideas and solutions with the aim of increasing cinema attendance among young people.  (Note: We observed the Chatham House …

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Why do cinemas hate long movies?

November 11, 2019 5 comments

Last week, I was chatting with a cinema owner who was angrily complaining about Martin Scorsese’s new movie, The Irishman.

The movie has proved controversial on a number of fronts:

  • It has a very short ‘release window’, thanks to it being entirely funded by Netflix.  This means that it will available to stream only 19 days after it first appeared in cinemas.  This has caused much consternation in the exhibition sector, leading to major chains refusing to screen it.
  • Scorsese has made some comments about his dislike for Marvel movies, referring to them as “not cinema” and describing them as “theme parks”.
  • It is a very long movie, coming in at three and a half hours.  This means that it is longer than 99.8% …
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How many independent films are based on previous films?

October 28, 2019 1 comment

If you ask the average movie-goer what they don’t like about Hollywood movies, they are likely to mention the seemingly endless production of sequels, prequels and spin-offs.

Last week, a filmmaker asked me how common these were among independent movies.  I didn’t know offhand, so I decided to find out.

I used my database of all feature films made in the past twenty years (1999-2018) and set about discovering which were derived from other films.

How often are independent films derived from a previous film?

Across all independent films produced in the past two decades, just under 7% were derived from a previous feature film in some way.

Action, Adventure and Fantasy films were the most likely to be following on from a previous film, …

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What percentage of independent films are profitable?

October 7, 2019 15 comments

The profitability of independent films is a complicated topic for a whole variety of reasons.

The indie film sector is:

  • Decentralised. It relies on a constantly shifting chain of third parties across the world, with no requirement to report to a centralised body, no third party verification and lacks even agreed reporting standards.
  • Opaque. Some revenue streams withhold all data (such as VOD subscription platforms like Netflix and Amazon) while even the most transparent streams come with levels of uncertainty (i.e. theatrical gross is clear but the costs it took to earn that gross is not).  But it’s not just the sources of income; distributors, sales agents and producers keep their figures extremely close to their chest, often not even sharing full data with those …
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Do you need a famous actor to get your film into cinemas?

September 30, 2019 2 comments

A common belief among sales and distribution professionals is that “names sell”.  As in, films starring famous actors (“names”) are more marketable than films without any famous names. But how true is this?

Bruce Nash and I teamed up to find out in the latest of our research projects for the American Film Market.

Studying all US-produced movies shot in 2017 we looked to see if having a well-known actor in a leading role helped get a film into cinemas. We focused on films made in 2017 to ensure that they have had time to either find a theatrical release or not. For example, a few of the films shot in 2017 have only recently been released, up to two and a …

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