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The horror genre dissected, analysed​ and laid bare.

Using data on every horror film ever made, a data-driven dive into everything from development, production and distribution to recoupment and profitability.

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Horror has the weakest connection 
between quality and profitability.
Learn what actually matters…

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What’s Inside The Horror Report?

The report is over 200 pages of facts, stats, graphs and charts looking at all aspects of horror movies, including:

  • Development – Types of movies made, writers, sources, sequels and titles.
  • Financing – Budgets, cashflow and crowdfunding.
  • Cast – Ages and contingent compensation.
  • Crew – Directors, producers, cinematographers, editors and crew..
  • Production – Countries, shooting time, ratios, formats, cameras and runtime.
  • Post-production – 3D
  • Film Festivals – Horror at major festivals and top horror festivals.
  • Posters – Horror movie poster tropes and their uses.
  • Censorship – Around the world and levels of sex and violence.
  • Film critics – Most and least horror-friendly publications and critics.
  • Horror audiences – Gender, age and social class.
  • Theatrical –  Likelihood of release, schedules, advertising, gross and international.
  • Video on Demand – Changes, prices, extra features and preferences. 
  • Television – Budgets, preferences, runtime, scheduling and sex / violence levels.
  • Other Income – Soundtrack, merchandising and live cinema.
  • Recoupment – Budget to box office and breakdown of Hollywood costs and income.
  • Profitability – Overall, correlations, most profitable movies and future horror income.

Pay What You Can

To ensure The Horror Report is accessible to everyone, it is being offered on a ‘Pay What You Can’ model. If you’re a struggling filmmaker, then just pay £1.

If you can offer more than the minimum, then please do so.

About The Author

Stephen Follows is an established data researcher in the film industry whose work has been featured in the New York Times, The Times, The Telegraph, The Guardian, The Daily Mail, The Mirror, The Evening Standard, Newsweek, The News Statesman, AV Club and Indiewire.

He acted as an industry consultant and guest on the BBC Radio 4 series The Business of Film, which was topped the iTunes podcast chart, and has consulted for a wide variety of clients, including the Smithsonian in Washington. He has been commissioned to write reports for key film industry bodies and his most recent study, looking at gender inequity in the UK film industry and was launched on the BBC Radio 4 ‘Today’ program.

Stephen has taught at major film schools, normal business schools and minor primary schools. His lessons range established topics from Producing at MA and BA level, online video and the business of film producing to more adventurous topics such as measuring the unmeasurable, advanced creative thinking and the psychology of film producing. He has taught at the National Film and Television School (NFTS), Met Film School, NYU, Filmbase, and on behalf of the BFI, the BBC and the British Council.

Stephen has produced over 100 short films and two features. Past clients range from computer game giants, technology giants and sporting giants but sadly no actual giants. He’s shot people in love, in the air, on the beach and on fire (although not at the same time) across over a dozen different countries in locations ranging from the Circle Line to the Arctic Circle.

When he has the time, he drinks tea at Catsnake in Somerset House, London. Catsnake is a leading story agency where Stephen is the Creative Director. They have created UK-wide campaigns for major charities and their online videos have been watched 35 million ​times.

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“Leading film data researcher”
The Times

“Leading film data researcher”

“Stephen Follows specializes data-driven analyses of the movie industry”

Where does the money go?

100% of the money goes towards the Film Data Fund.

The Film Data Fund is a nonprofit community project to which will encourage more people to research and write about the film industry.

You can read more about the Film Data Fund at

How do I get in touch?

You can contact me directly at

This report is an experiment to see if I can sustainably produce content like this on a regular basis. If every single person only pays £1 then maybe I can’t.

But if some people give a little more, then maybe I can write more using this distribution model. Let’s see!

Individual Use

Buying the report this way only allows for individual use by the person who purchased it. You may not pass it on to others (either for free or for money), use any part in other works nor publish any part of it. If you require additional usage, please contact me and I’m sure we can figure something out.

Not Advice

Whilst I have done my best to ensure that the report is up-to-date and accurate, the information it contains is not advice, and should not be treated as such. You must not rely on the report as an alternative to legal, accountancy or other advice from an appropriately qualified professional.


If you are in the EU then VAT will automatically be calculated due to EU rules on electronic supplied products. Fear not, the VAT it will come out of my share, and the amount you choose will be the final total. If you need a VAT invoice then look for the link at the bottom of the confirmation email.

© 2020 Stephen Follows

Stephen Follows