The Horror Movie Report

The most comprehensive case study of the horror genre ever. The horror genre dissected, analysed​ and laid bare. Using data on every horror film ever made, a data-driven dive into everything from development, production and distribution to recoupment and profitability.

What’s inside The Horror Movie Report

The report is over 400 pages of facts, stats, graphs and charts looking at all aspects of horror movies, including:
  1. Horror Audiences
    Age, gender, and cinema attendance trends
  2. Subgenres
    Prevalence of eleven major horror subgenres
  3. Script Origins
    Source material, adaptations, and script trends
  4. Cast
    Actors, characters, gender balance, and representation
  5. Crew
    Writers, producers, directors and more
  6. Budgets
    Breakdown of horror movie budgets
  7. Financials
    Income and costs of horror movies
  8. Box Office
    Revenue, ticket sales, and trends
  9. Profitability
    What types of horror make money
  10. Other Income
    Soundtrack, merchandising and live cinema.
  11. Film Festivals
    The best festivals for horror films and filmmakers
  12. Post Production
    3D technology, special effects, and visual effects
  13. Posters and Marketing
    Poster designs, marketing campaigns, and audience response
  14. Objectionable Content
    Sex, drug, swearing and violence
  15. Cultural Impact
    Critics, podcasts, spoofs and more

Coming soon!

The all new Horror Movie Report 2.0 will be launched on 21st October 2024

About the Author

Stephen Follows is an established data researcher in the film industry whose work has been featured in the New York Times, The Times, The Telegraph, The Guardian, The Daily Mail, The Mirror, The Evening Standard, Newsweek, The News Statesman, AV Club and Indiewire.

He acted as an industry consultant and guest on the BBC Radio 4 series The Business of Film, which was topped the iTunes podcast chart, and has consulted for a wide variety of clients, including the Smithsonian in Washington. He has been commissioned to write reports for key film industry bodies and his most recent study, looking at gender inequity in the UK film industry and was launched on the BBC Radio 4 ‘Today’ program.

Stephen has taught at major film schools, normal business schools and minor primary schools. His lessons range established topics from Producing at MA and BA level, online video and the business of film producing to more adventurous topics such as measuring the unmeasurable, advanced creative thinking and the psychology of film producing. He has taught at the National Film and Television School (NFTS), Met Film School, NYU, Filmbase, and on behalf of the BFI, the BBC and the British Council.

Stephen has produced over 100 short films and two features. Past clients range from computer game giants, technology giants and sporting giants but sadly no actual giants. He’s shot people in love, in the air, on the beach and on fire (although not at the same time) across over a dozen different countries in locations ranging from the Circle Line to the Arctic Circle.

When he has the time, he drinks tea at Catsnake in Somerset House, London. Catsnake is a leading story agency where Stephen is the Creative Director. They have created UK-wide campaigns for major charities and their online videos have been watched 35 million ​times.

Leading film data researcher
The Times
Stephen Follows specializes in data-driven analyses of the movie industry
Indiwire
Leading film data researcher
Marketwatch

Stephen Follows