
Today, I’m sharing another project I carried out for the American Film Market along with Bruce Nash from The Numbers. In this article, we’re going to look at the performance of dramas, and what it takes for them to be successful.
The moniker ‘drama’ is often maligned by distribution professionals as not being a real genre. There is some truth to this claim – many films which lack a clear genre are simply labelled as dramas, and drama is a rather broad classification (i.e. any moment in life can technically be labelled as drama, whereas not every event can be classed as romantic, sci-fi, western etc).
The main purpose of genre classification is to set the audiences’ expectations. What will they get in return for …