This week, I’m celebrating the launch of my new book ‘How To Crowdfund Your Film‘.  It’s published by Creative Essentials in physical and Kindle editions. To coincide with the launch, I thought I would tackle a related question from a reader who got in touch to ask about the rewards offered on crowdfunding sites.  In the past, I have looked at the number of rewards offered but this reader was specifically asking about the success of different types of rewards.  i.e. not what filmmakers want to offer but rather what backers want to accept. So I gathered data on rewards for all Kickstarter film projects launched between April 2009 and May 2018 – that’s 466,998 rewards in total – and set to work.

Let’s start …

In our industry, it’s not uncommon to hear people making bold claims.  They declare that their film is going to make a fortune, that they will soon collect an Oscar and that their new start-up is better than anything else on the market.

Normally I just ignore this hyperbole, but once in a while, I ask for proof.  Few people reply and even fewer can back up their claims.  Today’s article is about one company that can and did defend their bold claim.

Seed & Spark is a crowdfunding platform aimed at the film industry which claims to have “the highest success rate in the crowdfunding business”.  As regular readers will know, I have studied the world of film crowdfunding for a while, including …

Crowdfunding provides filmmakers with a much better form of financing than investment or loans.  There’s nothing to repay, no one controls the creative process and you own 100% of your film. However, some people question how sustainable crowdfunding is as a repeating funding source. Can you really go back and raise more money on Kickstarter for a second film?

Today’s research was sparked by a reader question. James Heath emailed to ask “Do you happen to know many campaign owners who have gone from running smaller Kickstarter campaigns to returning later to do larger ones?”

In order to work this out, we need a lot of data. Fortunately, last year I performed an extensive study of all Kickstarter film projects which had run since …

Over the past few months I’ve been running a number of research projects into film crowdfunding and now I’m ready to start sharing what I’ve found.

The research has two outcomes.  Firstly, blog articles sharing the results of my data research into film projects on Kickstarter, Indiegogo and other crowdfunding platforms.  It’s going to take a few weeks to publish it all as there’s so much but eventually it will all end up on here for free.

Secondly, a short online course called ‘A Crash Course In Crowdfunding for Filmmakers‘. This is everything you need to know to get started running a crowdfunding campaign for your film.

Up first, here are the top-line stats on the 47,809 film crowdfunding campaigns launched on Kickstarter between their inception in April 2009 and …