A frequently discussed shift in the film business over the past decade has been in the home entertainment sector, thanks to piracy and VOD.
However, there has been another big shift which is sometimes overlooked. This one takes place in the exhibition sector, where we’ve seen a new type of movie-going experience emerge: event cinema.
Event cinema performances are a hybrid of traditional cinema (projected moving images on a cinema screen) and other elements (such as theatrics, live interaction or watching live events beamed from another part of the world).
It’s been a few years since I last covered this emerging sector, so I thought I’d return to see what’s changed.Event cinema’s rise
It’s easy to see the appeal of event cinema, both to …