• Home
  • Articles
  • How often is the film title mentioned in James Bond movies?

How often is the film title mentioned in James Bond movies?

15 January '24 1 Comment on How often is the film title mentioned in James Bond movies?

One of my most enjoyable side jobs is the work I do for Guinness World Records. They work with wonderful Bruce Nash at The Numbers for the headline records (Top Grossing Movie, Biggest Budget, etc) and so they look to me for the slightly… stranger World Records.

One such record I delivered recently looked at James Bond movies. Specifically, the James Bond movie mentioned its own title most frequently in the dialogue.

The answer is revealed later in this article, but for a bit of fun, I’d like you to spend a moment to ponder what the answer might be. It really makes you think about how movie dialogue works, what the titles actually mean, and the whole thing reminds you of just how forgetful you are about Bond titles.

In order to answer this question, I collected subtitle files for all the Bond movies, reformatted them and then searched for keywords. Along the way, I had to deal with fun challenges, such as whether the lyrics of the movie should be included (I ruled not) and all spelling permutations (“Dr No”, “Dr. No”, “Doctor No”, etc).

The James Bond Eras

James Bond has famously gone through a few different incarnations. And I feel that the titles reflect this:

The dialogue also reflects these changing tastes. For example, the phrase “Mr Bond” was more often than not used in a slightly knowing, campy way, resulting in it overindexing amount the Connery and Moore years.

Anyway, back to our core question – Which Bond movie mentions its own title the most?

Frequency of self-referential title mentions in James Bond films

The film ‘Goldfinger’ nearly took the top spot, with its title often cited due to the villain’s notable presence. But it’s pipped to the World Record by the name of the titular space shuttle Moonraker.

I don’t know about you, but I found the answer rather pleasing. It was hard but not impossible to guess.

I couldn’t find the answer anywhere online already so I suspect you might find this new World Record appearing pub quizzes very soon.


I got the subtitle files from OpenSubtitles.com. Many thanks to the folks there. I focused on the “official” (i.e. EON-produced) James Bond titles.

I intend to use the same process used here on a much larger dataset of subtitles to discover other World Records for Guinness. If you have any suggestions, please do reach out.



1 comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Stephen Follows