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March 11, 2014

When will Video on Demand ever pay like DVD?

Film Industry Survey 2014This is the penultimate of ten articles revealing the results of my survey of 1,235 film industry professionals. More details of the survey and my methodology can be found here and for any questions or clarification please contact me.

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Key Findings – Video on Demand

  • 61% of respondents thought that within 4 years the income from new revenue sources, such as iTunes and Video on Demand will match the revenue earned by DVD at its peak.
  • Those who work in Sales, Distribution and Exhibition are the most pessimistic about the income from new sources.
  • 48% of those who work in Sales & Distribution feel it will take more than 4 years to reach the revenue levels of DVD at its peak, if ever.

New revenue streams

I asked my respondents “Do you think that new revenue streams (such as iTunes, Video on Demand, etc) will match the level of revenue DVD used to generate at its peak?”. New movie revenue streams from Video on Demand

Breakdown by sector

New movie revenue streams including Video on DemandAbout the survey

The survey involved 1,235 film industry professionals, all of whom have attended at least one of the three major film markets (Cannes, Berlin or AFM) within the past five years.  I asked questions on a variety of hot topics including piracy, the appeal of 3D, gender, and how optimistic industry professionals are for 2014. More details of the survey and my methodology can be found here and for any  questions or clarification please contact me.

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  1. The economics of Netflix | Stephen Follows - January 5, 2015

    […] hoping that the new kid on the block, Video On Demand (VOD), can fill this shortfall.  In 2014 I surveyed 1,235 film business professionals and found that 61% of them expect that within the next four years VOD revenue will be equal to the […]

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