The horror genre is a perennial favourite among filmmakers. The general perception is that they are fun to make, achievable on the lowest budgets and can earn a lot of money.
The final item on that list normally relies on the assumption that the horror movie in question has a chance to be the next Paranormal Activity or Blair Witch Project, both of which were ludicrously successful and therefore almost certainly highly profitable.
But what of the horror genre more widely? For every runaway success, there are a whole host of flops and failures which make no money and are barely watched by anyone. So with a list of all horror movies, let’s take a look at the average profitability.
This research is just one …