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What modern movie franchises can learn from the enduring success of The Lord of the Rings
The Lord of the Rings remains rewatchable because it's accessible to all, feels whole, remains timeless, and is perfectly crafted to make cinema love…
Jan 19
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Stephen Follows
26
3
7
How many films employ an Intimacy Coordinator?
Intimacy Coordinators went from almost nowhere to mainstream in a few years. I crunch the numbers of the number of films which hire them, the genres…
Jan 15
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Stephen Follows
19
7
1
How the film industry's new shape is an amazing opportunity for filmmakers
The market has stabilised enough to act on. Here are 14 shifts over the past five years that make it easier to plan, build momentum, and maintain…
Jan 12
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Stephen Follows
43
4
7
Why the film business is considerably riskier than it used to be
From cinema habits to corporate consolidation, a decade of structural shifts has made film success harder to achieve and harder to measure.
Jan 5
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Stephen Follows
47
1
3
December 2025
How much do Oscar nominations help films in theatres?
Tracking over 11 million screenings over three years to look at the effect of receiving a 'Best Picture' nomination.
Dec 29, 2025
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Stephen Follows
23
1
What rules govern Hallmark Christmas movies?
What happens when one company releases hundreds of Christmas films for the same audience, year after year.
Dec 23, 2025
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Stephen Follows
and
Walter Hickey
28
2
4
Are modern movies using flatter lighting than in the past?
I crunched the data on over a million shots of faces across 3,655 movies to see whether modern lighting is getting flatter.
Dec 15, 2025
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Stephen Follows
39
5
2
Can media coverage predict who wins an Oscar?
I analysed fifteen years of Oscar nominees to see whether the most-mentioned contenders in the trades tend to go on to win.
Dec 11, 2025
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Stephen Follows
20
2
1
What types of films are critic-proof?
I crunched the numbers on 8,190 movies to discover which types stay profitable even when the critics are unkind.
Dec 8, 2025
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Stephen Follows
19
1
Why are modern films framing actors’ faces differently than they used to?
Using data from over 3,655 movies, I've discovered that directors are increasingly framing their character shots differently.
Dec 4, 2025
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Stephen Follows
37
11
6
Which films are becoming new Christmas classics?
Using ten years of data from 160,000 films, I looked at how audience behaviour shifts each December to reveal the emerging Christmas classic movies.
Dec 1, 2025
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Stephen Follows
22
6
3
November 2025
Does narrative coherence affect a film’s financial performance?
A deep dive into how over 10,000 movies and millions of audience signals help us work out if making sense makes cents.
Nov 24, 2025
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Stephen Follows
15
4
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